If you already own a business or are thinking of starting one then you need to know how to make money as a business owner. In this post, we will explain the approach that we recommend that you take to make money with your business. It doesn’t matter if you have an online business or a brick-and-mortar business.
The reason that you started (or are going to start) your business is that you want to make money. This may sound obvious, but a lot of business owners do not focus properly on this. All will become clear as you read through this informative post.
Marketing is Everything
A lot of businesses spend a lot of time delivering what it is that they are selling. When you are fist starting out this is something that you may have to do. But you also need to spend as much time as you can spreading the word about your business. You need to have a marketing focus.
Unfortunately, there are plenty of examples of small businesses that failed because they didn’t pay enough attention to marketing. The owners claim that they were just too busy to spend time on marketing. Unless you already have a large customer base that keeps spending money with you, then you will need to get the word out about your business as much as you can.
You need to make time for marketing. Marketing can be used to acquire new leads and customers and you can use it to get more business from your existing customers. In this post we will focus on online marketing as it is one of the most cost-effective ways to promote your business.
How to Make Money as a Business Owner – Get a Website
These days, people expect all businesses to have a website. If you don’t have one then we recommend that you get one. It is not expensive to create a website. A domain name will cost you around $9 a year from a registrar like Namecheap.com. You will also need web hosting and you can get this from $5 a month.
We recommend that you install the free WordPress blogging platform as the basis of your website. It is very easy for you to add content (text, images and video) and you do not need to know any web code. You can also get a free theme for your new website which is relevant to your business.
Now that you have your website you need to promote it. We recommend that you set up a social media profile where your potential customers hang out. Facebook is the most popular social network and this is a good starting point. You can create a free Facebook Page for your business.
Use Video Marketing
More and more business owners are starting to see the power of creating videos about their businesses. Videos have a much higher conversion rate than text and image posts on a website or social media do. Most business owners that do not create videos think that it is too complicated and expensive. The truth is that it is neither of these things.
YouTube is the second largest website and the second largest search engine after Google. Billions of people visit YouTube each month to find what they are looking for. If you do not have videos on YouTube about your business then you are probably leaving money on the table.
You do not have to create Hollywood productions with your videos. Use your smartphone to shoot your first video. As the business owner, it is important that you appear in some of the videos. If this is holding you back then you need to get over it. Appearing in your videos will help to develop trust with potential customers.
Use Email Marketing
When people visit your website, they may not take action right away. The reality is that you will probably never see that visitor again. You can capture the email addresses of some of the visitors that land on your website and send them emails promoting your business.
Email marketing is a powerful way to stay in touch with potential customers. You will need to use an email autoresponder service such as Get Response or Aweber. These will enable you to setup a sequence of automated messages that people on your list will receive.
In order to get the best results with email marketing you need to provide value to your email list subscribers. Provide them with helpful information in your emails and avoid just sending promotional offers.
We have only really scratched the surface here on how digital marketing can help you to grow your business. There is a lot of good information on our website about digital marketing so please read some of our other posts. Now you know how to make money as a business owner with digital marketing, it is time for you to take action right now.