How Do Instagram Accounts Make Money?

Are you a fan of Instagram? Have you ever thought to yourself “how do Instagram accounts make money?” In this post, we will show you some ways that you can make money with your Instagram account.

Instagram is a huge social media website. It now receives over 6 billion visitors a month with around 20% of these visitors coming from the United States. This platform started out as a simple photo sharing social site and has grown significantly over the years. Facebook now owns Instagram and is continuously improving it.

Is it really possible to make good money from Instagram? The answer to this is “yes”, but when you are trying to make money from any social platform it helps to have a lot of followers.  Posting creative images is the way to gain a good following as well as reaching out to other users of the platform.

How do Instagram Accounts Make Money – Being an Influencer

If you don’t have a large following right now then you are going to have to work on this to be a true influencer. There are many influencers on Instagram that make a lot of money through sponsored posts. Businesses want to reach the same audience that the influencer has, so they pay them to run ads for them.

To become an influencer on Instagram you need to make great posts on a regular basis and build up a loyal following. Your followers will basically consume anything that you post. Some will be eagerly awaiting your next post.

A good influencer will be able to persuade their loyal following to do almost anything. This certainly includes getting them to purchase products and services that they promote and endorse. Influencers have earned this power through the effort and time they have invested in growing their following and engaging with them to create high trust relationships.

When a business is looking for an Instagram influencer to work with, they are very likely to check out some of their posts to see what levels of engagement they achieved. They will also want to ensure that the influencer is still active and makes regular posts.

If you want to be a successful Instagram influencer, you have to know your audience. You need to know who your audience is from a demographic perspective, and also understand their wants and needs. When you are in this position you can be proactive and identify brands that would benefit from getting in front of your audience.

Affiliate Marketing on Instagram

Affiliate marketing is where you promote other people’s products in exchange for a commission each time a sale is made. You can showcase the products and services that you are promoting as an affiliate in your Instagram posts.

Having a lot of followers is again the best thing here. The more people that you can promote your affiliate offers to the better. Affiliate marketing is a numbers game. It is essential that you know your audience and that you only promote affiliate offers that are relevant.

Do not try to be too aggressive with your promotions. If you get flagged for this then Instagram can close your account. You are in the business of gentle persuasion here. Use the products you promote and prove that they are beneficial.

With Instagram you are only permitted to add one external link to your account and this is in your bio. It is a good idea to create a link to a landing page where you can capture the email addresses of people that are interested in your niche. You can then send them follow up emails with affiliate offers.

Create Visual Content and Sell it

There are more than 100 million images and videos uploaded to Instagram each day. Not all of these visuals get attention. Big brands often make the mistake of creating visuals that are too polished and an obvious ad. Success with Instagram is all about standing out from the crowd.

Instagram users prefer to look at user generated content that is authentic. If you post this on your account and get a lot of engagement, then you can create this type of content for companies and make a lot of money doing this.

The travel industry uses user generated content a lot to promote their trips. They pay others to take natural photographs of locations and post this on their profile. There are other industries that will happily pay you to create appealing user generated content for them.

Be a Marketing Expert and Sell your Services

The number of advertisers on Instagram is over 2 million and growing all of the time. Companies know that Instagram provides them with the opportunity to reach a large audience that is part of their target market.

But few of these advertisers really know what works well on Instagram. They spend, and lose, a lot of money each year on failed ads. You can concentrate on developing your skills as an Instagram consultant. Find out what ads work the best and why. Offer your services to businesses for a premium.


You now know the answer to “how do Instagram accounts make money?” We have provided you with 4 proven ways that you can start to earn additional income from your Instagram profile. It will take time for these strategies to work, so get started today.

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